Methodology
Science Behind the Score
SCOREMAX™ uses rigorous mathematical models and thousands of data points for truly objective startup health measurement.
Mathematical Model
Three layers of analysis for precision and prediction.
1. Normalization Functions
We use advanced normalization including NormRatio(x),
NormCount(x; Xref), NormKey(x; Xref), and
NormRate(rmin, rmax) to standardize diverse metrics onto a unified 0-100 scale.
2. Weighted Maturity Index
Maturity is calculated as Maturity = wa * nAge + wr * nARR + wf * nStreams,
dynamically adjusting importance based on your startup's stage.
3. Murphy's Law Curve
We apply the Murphy law 30% curve basic Formula 96 * 1.30^96 to project revenues
and timelines, accounting for the inevitable "unknown unknowns".
Complete Mathematical Specification
The exact formulas powering the SCOREMAX™ engine — expanded and explicit.
Core Constants
Pillar Weights (mᵢ):
mₛ=10, mᴄ=15, mₒ=10, mᵣ=15
mₑ=10,
mₘ=10, mₐ=15, mₓ=15
Growth Reference: rᵣₑf = 0.30
Baseline: B = 96
Iterations: Tₘₐₓ = 96
Decay Sensitivity: k = 1.0
Normalization Functions
Normratio(x):
0 if x ≤ 0
x if 0 < x ≤ 1
1 if x > 1
Normcount(x;
Xref):
min(1, log(1+x) / log(1+Xref))
Normrate(r; rmin,
rmax):
(clip(r, rmin, rmax) - rmin) /
(rmax - rmin)
Normsent(s): (s + 1) / 2
Maturity Index
normAge: min(1, A / Aref)
normARR: Normmoney(ARR; ARRref)
normStreams: min(1, Sstreams / Sref)
M:
wa·normAge +
wr·normARR + wf·F + ws·normStreams
t: 1 + (Tmax - 1)·M
Pillar Raw Score
Each pillar score s̃ᵢ is computed as:
s̃ᵢ = (Σⱼ wᵢⱼ cᵢⱼ Nᵢⱼ) / (Σⱼ wᵢⱼ cᵢⱼ)
where:
• wᵢⱼ = weight of variable j in pillar i
• cᵢⱼ = confidence [0,1] of variable j
• Nᵢⱼ = normalized value of variable j
Growth & Variance Analysis
Implied Growth: gᵢ = s̃ᵢ · rref
Curve: fᵢ(t) = B(1 + gᵢ)ᵗ
Derivative: f'ᵢ(t) = B(1 + gᵢ)ᵗ ln(1 + gᵢ)
Reference: f'ref(t) = B · 1.30ᵗ · ln(1.30)
Variance:
Vᵢ(t) = |[ (1+gᵢ)ᵗ ln(1+gᵢ) ] / [ 1.30ᵗ ln(1.30) ] - 1|
Final SCOREMAX Computation
Soft-Decay Mapping:
Scorei = mᵢ · e-kVᵢ(t)
Total Mass: Mtotal = Σᵢ mᵢ
Total Score: Stotal = Σᵢ Scorei
SCOREMAX = (Stotal / Mtotal) × 100
Band Thresholds:
V̄ ≤ 0.20 → ≥80 (Investment Grade)
0.20 < V̄ ≤ 0.40 → 60–80 (Sustainable)
0.40 < V̄ ≤ 0.60 → 40–60 (At Risk)
V̄ > 0.60 → <40 (Exit/Rethink)
Data Sources & Verification
Garbage in, garbage out. We ensure data integrity through multi-source validation.
Direct Integration
API connections to your CRM, Accounting (QuickBooks/Xero), and Analytics (GA4/Mixpanel) tools.
Public Web Data
Scraping of LinkedIn, Crunchbase, and news outlets to verify team claims and market presence.
Peer Benchmarking
Comparison against our proprietary database of 50,000+ startups to contextualize your performance.
Investment Grade Bands
What your score actually means for investors.